WritetoChange

      communications for nonprofits, foundations & socially-minded businesses

communications for nonprofits, foundations & socially-minded businesses
Content: Words are just the start.

Ever feel like you're talking to a consultant who just doesn't get you? Or that you're working with someone more interested in giving advice than learning what's special about your work? It can be pretty frustrating. The Write to Change process begins with listening, learning, and then giving feedback. When we move on to concept and copy development, the product will reflect your vision and will reach your goals.
"Having worked with Claire for more than ten years on hundreds of pieces of fundraising and marketing copy, I know her exceptional ability to hone in on and express a core message, a project, an experience. Her writing is warm, clear, and convincing. Claire is one of the finest writers I know."
Judy Maneval, President, Sanky Communications, Inc.
From concept to copy writing to editing, Write to Change has three areas of content specialization:

Impact stories for marketing and promotion
  • collection of stories through interviews with beneficiaries or written from existing source material
  • development through tailoring the story to meet the needs of the audience and adding context information to enrich stories and increase relevance
  • use of additional media (such as images, audio, and video) to enliven stories and capture attention
  • positioning within marketing or fundraising campaigns
  • cataloging for later reference and ease of use
Copy writing for key marketing materials
  • annual reports
  • program briefings
  • brochures
  • video scripts
  • ad copy
  • website

Copy writing for fundraising
  • solicitation and inserts
  • case statements
  • direct mail copy
  • grant writing


See examples on the Samples page.
Also see:
Strategy
Special Projects

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